Belden Associates


	Belden Associates is the premier custom newspaper research and consulting firm in North America. With over 65 years experience, working with more than 200 newspapers and related organizations, Belden consultants have built an international reputation for innovative, strategic research which helps executives make correct and timely difficult decisions. Today, Belden is charting the future as it guides clients towards a 24/7, multimedia and niched future. Understanding audience composition, reach, and frequency is critical to the future of both your print and online efforts. Winning the future means understanding what is happening right now. Belden online research programs include the Sales & Site Survey, Core Audience and Sales Surveys, custom online research, and in partnership with Wired Partners, offers superb sales training to make sure web efforts continually grow revenues. Most of the time, it's even guaranteed! Sales & Site Survey, 2006 - The 2005 series of Sales & Site Surveys are complete. We are finalizing the aggregate report of the 40 or so participating newspaper web sites. The largest number so far. Click HERE the Summary word document. For a copy of the reoprt and any questions about other online programs contact Greg Harmon at (415) 566-4348 or gharmon@beldenassociates.com. Sales & Site Survey, Q2, 2006 - The Q2 (Spring) Sales & Site Survey is open for subscription. The special section in this series is Comparative Media Consumption and includes a series of targeted questions to help assess the impact of site use as related to other media, along with the standard site assessment questions. Results will be released in Summer. Contact Greg Harmon for more information at (415) 566-4348 or gharmon@beldenassociates.com. Belden Internet Directional Study (BIDS)- Natural newspaper web site audiences are no longer growing. The real key to our future is evaluating and growing the entire local internet audience. While most newspaper.com typically represent the second largest reach vehicle (behind the daily newspaper!) in a given market, it is also true 85% of the market is unaware of that site. And, of more concern, those aware of the newspaper site are not convinced – it is not the compelling daily requirement it needs to be. BIDS provides such insights along with a step-by-step Action List for growing, improving content and generating new revenues for the site. Get in touch now! Single Copy Insight Program (SCIP) - Just launched in response to requests for help to combat declining single copy sales - especially on Sunday - this unique program drives purchasers to an 800# Interactive Voice Response (IVR) automated system to capture basic motivations for and behaviors of our single copy customers. This methodology allows fast reporting to understand now and react. Belden AdSeller - In partnership with Pulse Research, Belden AdSeller SOLVES the "get the research in front of the advertiser" challenge once and for all! Web based, short, intuitive AND successful. Consider this - closing ratios average 60% and have reached 80% for some clients. Seeking incremental revenue? The very affordable Belden AdSeller tool delivers it - no doubt about it. Click here to go to the Belden AdSeller demonstration, but be prepared to be sold! Belden Associates/Classified Intelligence Series - Belden Associates is pleased to join forces with Classified Intelligence ("Best of" from two disciplines!) to conduct a series of "mystery shopper" surveys focused on how newspapers handle (or don't) print and online sales in the key employment, real estate, automotive and merchandise categories. Get both a compdata industry report, and specific feedback in to how your team handles these transactions. There's both bad and good news - a must for all committed to online classified growth! Click here to go to the latest Belden Employment, Real Estate and Automotive Reports. - Upcoming Belden Events & Information - Belden Newspaper Research Workshop - Belden Associates presents Spring and Fall Workshops designed primarily for those involved in planning or using newspaper research - both those new to research itself and those experienced in research but new to using Belden research. The purpose of the Workshop is to acquaint you with procedures used in newspaper research and the application of the research results for maximum value. You will receive basic training on newspaper research methods and applications of survey results. Fall Workshop 2006 - Dallas, TX - October 26th and 27th. For details call (214) 640-3102 or email info@beldenassociates.com.