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Belden
Associates was founded in 1940 by Joe Belden, one of the pioneers
in marketing and public opinion research. At that time, researchers
were learning how to gather and analyze information about consumer
preferences, interests, and how individual consumers made choices
about the services they use and the products they buy. They were
inventing the future of marketing.
Since
that time, Belden has expanded to become the premier newspaper
research and consulting firm in North America. With over sixty
years of experience, working with more than 200 newspapers around
the world, Belden advisors point the way to successful strategies
and provide focus and direction for print and interactive publishers.
The
acknowledged leader in newspaper development, Belden's reputation
is unparalleled. Belden experts fully understand the changing
needs of the newspaper industry. Belden has pioneered innovations
in research methodologies aimed at providing managers with clear
and reliable information for urgent strategic decisions. Today,
Belden is reaching into the future as it helps clients prepare
for media convergence and integration.
Belden
Associates' mission is:
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