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Our Staff
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Experience,
Expert Counsel, Dedication to Clients.
This is what makes Belden Associates an industry leader. Our company
principles are supported by a team of experienced research analysts,
research clerks, data processing experts and clerical production
specialists. Our research and data processing departments are also
augmented by outside resources as needed, including consulting and
interviewing services.
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S.W.
"Sammy" Papert, III, Chairman/CEO
Mr. Papert complements Belden senior management with his nearly
20 years experience using research to sell the newspaper medium.
Prior to joining Belden, Papert was the President of Papert
Companies, the 75-year-old newspaper sales and marketing organization.
During his tenure, he led the company in doubling its number
of clients. Mr. Papert is an experienced newspaper marketer
and knows first-hand the value of newspaper research. |
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Deanne
L. Termini, President
Ms. Termini sets the tone for Belden Associates as a research
innovator and experienced consultant to newspapers and other
media. With over 30 years experience, she oversees strategic
and advertising studies, including Hispanic research. |
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Suzanne
H. Phillips, Senior Vice President
Ms. Phillips is a nationally known methodologist in media
research and specializes in large, national studies for newspaper
groups, associations and individual publications. She serves
as Head of Faculty for the Dallas-based Belden Research Workshops
held semi-annually. She brings more than 25 years of experience
to any assignment, whether strategic, news/editorial or advertising
sales related. |
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Muriel
Elliott McGuire, Vice President
Ms. McGuire serves as Chief Statistician for the firm and directs
all research production. She also consults with clients on
applications of multivariate statistical methods. She has
more than 20 years of experience in management and information
systems consulting. With Ms. Termini, Muriel is the designer
of the Belden's Prime Prospects Analysis technique, in wide
use in the newspaper industry as a method of targeting high-potential
prospects for circulation sales. |
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Greg
Harmon, Director, Interactive
Since
joining Belden in January 2001, after success as VP of Business
Development at Survey.com, Greg has spearheaded the rapidly
growing Belden Interactive internet division. The Sales
and Site Survey is just the first of several successful
tools sure to advance newspapers' web efforts.
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Deborah
Rugen, Senior Project Director
Ms. Rugen applies her organizational skills to the day-to-day
management of marketing research projects. She has over 30 years of
marketing research experience to the analysis and interpretation
of the research. |
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Indra
Chapman, Project Director
With a degree in business and a background in product research
and marketing, Indra brings a different perspective to Belden.
Her attention to detail and qualitative skills are very useful
in managing projects and studies. |
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