"As far as we’re concerned, Belden is the industry standard!
Not just in our eyes, but also in the mind of advertisers, and
thanks to guidance resulting from the research, in the minds of
our readers too."
- Shaun Higgins, Marketing Director,
Spokesman-Review (Spokane, WA)
“Thank you for your hard work in providing a roadmap for
the future. Our Belden research study has already paid enormous
dividends on the advertising side resulting in upgraded retail
and classified contracts which has more than paid for the study
several times over. Editorially the study clearly outlined strengths/weaknesses
and we are currently making plans to incorporate changes that
will increase circulation and appeal to a more diverse reader
base. Belden has provided us the insight necessary to take our
newspaper in a positive direction, while the whole time bringing
a true sense of professionalism to the foreground.”
- Ron Capretta, Director of Advertising,
The Vindicator (Youngstown, OH)
“We’re bearing down on our marketing strategy now and
the Belden study is helping us focus branding initiatives…you
clearly lived up to the objectives we set forth in designing the
study: to determine the best positioning strategy, to investigate
the perception of local news, and to determine the strongest motivators
for readership to utilize in producing development and brand promotion…this
level of support makes our association with Belden even more rewarding.”
- Diane H. McFarlin, Publisher
Herald-Tribune (Sarasota, FL)
“…Let me say that Belden has always been highly regarded
by Booth Newspapers. I believe we have done two surveys over the
past five or six years with Belden and have been enormously pleased
with the process and results both times (my survey reflects this
‘very satisfied’ opinion).”
- Monique Van Epps, Group Marketing Manager
Booth Newspapers -- (Grand Rapids, MI)
"I mentioned to you that Belden research had saved the Las
Vegas Review-Journal from making a strategic mistake...we decided
to spend a little money on a quick Belden survey before proceeding.
The survey found that in our particular market, such a move would
cost us more than it would gain us. We think the research saved
us both circulation and revenue."
- Sherman Frederick, Publisher/President
Las Vegas (NV) Review-Journal/Donrey
"Belden’s people are great to work with. If every company
I deal with would show the interest and concern that Belden does,
then I would have an easier job and would have more fun doing it."
- Bobby West, Research Director
Birmingham (AL) News
